Fight The Flab



by Rachael Christopher

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This is a project to try and provide healthy, popular diet friendly meals prepared and frozen ready for customers to heat and eat during their busy lifestyles.

Being a young, busy woman who has always been conscious of her weight I am far too aware of how easy it is to fall into the trap of being "too busy" to eat healthily. Well no more!

I want to fund a project where I can provide people with a variety of meals, homemade and frozen on the day it was prepared and delivered to their door.

This project is to give me a bit of a boost. I will need to register myself with the Food Standard's Agency and register as being self employed if all goes well as unfortunately food is Taxable! I will also need to purchase supplies and pay for things like web development.

The site once developed will have recipes that are compatible with some of the UK's biggest diet plans as well as general meals and snacks that are calorie controlled and nutritional.

The site will first be categorised first by the meal:

Breakfast, Lunch, Dinner, Desserts, Snacks

Then there will be the choice to sort by subcategories or labels for the compatible diet plans;

Slimming World, Weight Watchers, 600 calories or less etc etc.

There will also be choices for:



Dairy Free


Nut Free

Meals and prices will be based on a one person serving and customers may select the amount of portions they desire based on their own family size. Each recipe will show a breakdown of the ingredients and nutritional information. All meals will last for 3 months in the freezer and will be delivered frozen and labelled according to date, meal, servings and dietary information.

To begin with, we will need to cap each "checkout" to 42 portions across all meal categories which would last 2 people 7 days of food based on 3 meals a day.

We will be looking to hire a delivery company prior to launch and will quote based on their pricing.

Regular customers ordering more than 3 times will receive bonus ebooks of recipes and ewe will offer regular discounts and loyalty rewards.

Prices will be based on ingredients and labour though will be competitively priced and we will endeavour to keep the average as below £1.25 per meal (still cheaper than a meal deal at the supermarket!!)

If the business venture took off, we would like to make this a full time venture. £18,000 would allow me to turn this into a full time job and look to open a store.